We partnered the largest brand in gaming and the largest brand in streetwear for Halo x Undefeated, a capsule collection inspired by Halo 5: Guardians. Our focus was to create an unexpected pop culture moment outside of the gaming category that resonated with both lifestyle and gaming consumers alike. During the launch week of Halo 5: Guardians we built a pop-up store at Undefeated’s store in Los Angeles where fans could purchase gear and be the first to play the new game. The pop-up and partnership was featured on all major lifestyle outlets, had several local radio hits, carried a large social media impression, and a line out of the store for most of the week.