Two powerhouse beverage and snack brands with a deep history in gaming, Mountain Dew and Doritos, joined forces with Xbox to launch the Every 60 Seconds promotion, featuring an online auction that will gave fans the opportunity to win one of thousands of Xbox One X consoles.
Here’s how it worked:
Collect: Anyone who purchased specially marked Mountain Dew and Doritos products could collect codes necessary to bid
Bank Codes: Participants could enter codes at Every60Seconds.com to start banking points. Each code gave you one entry into a sweepstakes to try to win an Xbox One X
Bid to Win: From November 8 to December 15, participants could use banked points to bid for a chance to win an Xbox One X and other prizes. Auctions began at 6 a.m. PT each morning and closed nightly between 6:01 p.m. – 8:30 p.m. PT.
The on-package codes for the auctions were available on your favorite Doritos snacks and Mountain Dew products, including Game Fuel Arctic Burst and Tropical Smash. Product and packaging featured upcoming Xbox One X games like Middle-earth: Shadow of War and Forza Motorsport 7.
Mountain Dew and Doritos offered consumers even more chances to win an Xbox One X later in the year, with more details set to be released in the coming weeks. Join the conversation on Twitter at @MountainDew or @Doritos using #Every60Seconds and keep it tuned to Xbox Wire for all of the latest news on Xbox One X coming November 7, 2017.