Totinos, Xbox, and WB Games teamed up for a sweepstakes where fans could win Middle-earth: Shadow of War prizes. The sweepstakes involved thirty grand prize winners that won an Xbox One S, an Xbox One controller, a t-shirt, and a digital copy of Middle-earth: Shadow of War on Xbox One. There were also two hundred and fifty second prize winners won a digital copy of the game on Xbox One and a Xbox Controller.

The sweepstakes was not the only part of the program. Participants had a chance to turn in gold pieces, earned from codes on Totino’s Pizza Roll or Party Pizza boxes, to obtain exclusive content. When entered online the codes rewarded players with either 100 in-game gold for Middle-earth: Shadow of War and five days of Xbox Game Pass, 100 in-game gold, or 50 in-game gold.