UNDFTD // Gears of War

Last Fall we worked with Undefeated on a capsule collection timed to the launch of Gears of War 4 and the brand’s ten-year anniversary.

With this collection we had the privilege with working with designer and Undefeated collaborator Rob Abeyta. Rob’s understated visual sophistication allowed us to push the Gears brand in other ways, using the slogan B-R-U-T-A-L across many of the pieces. Gears had never went that direct before, even in mainstream apparel, but when people think about Gears ‘brutal’ is the first adjective that they use to describe the game. It was a perfect fit.

Undefeated’s Five Strike logo appeared together with the Crimson Omen throughout the collection. The impact was striking and we’re honored for the brands to come together in this way.

The Undefeated x Gears of War collection was available exclusively from the Undefeated location on 112 1/2 S. La Brea Ave., Los Angeles, CA 90036. In addition to a limited run of merchandise, the store featured an opportunity to get hands-on with Gears of War 4 before its worldwide release on October 11.