UNDFTD // Gears of War

For a second straight year we were able to bring together one of the year’s biggest games, Xbox’s Gears of War 4, and one of the world’s biggest lifestyle apparel brands, Undefeated. The capsule collection, designed by legendary creative artist Rob Abeyta Jr., was available to consumers during Gears of War 4’s launch week.

The partnership brought large crowds to demo the new game, pick up plenty of lifestyle apparel, and hang out in the space.