TOTINO’S // GEARS OF WAR

Building upon Gears of War 4’s marketing momentum, we launched an on-pack promotion leading up to the game’s launch with Totino’s and Xbox. Every purchase of a Totino’s pizza product earned consumers a digital in-game item for Gears of War 4, while specific product purchases earned consumers additional in-game rewards. The promotion was very popular amongst gamers, with a secondary market forming in the trade of game codes.