Monster, the original creator of Beats by Dre headphones, delivers a high-end sound experience to its consumers. Monster approached us looking to broaden their brand to a wider audience. We partnered them with Kellogg’s and their Back to School promotion, where Monster headphones were featured on Kellogg’s snack products, including Cheez-Its, Pringles and Rice Krispie Treats. We gave away a pair of Monster headphones every hour during the promotional period and gave away music downloads from up-and-coming youth artists.